Gleeden

professionscribelogo-gleedenGleeden is a website that belongs to the group Blackdivine LLC, and defines itself as the first extramarital dating site made by women. For its European market, we implemented the following actions:

  • Development of online acquisition and redefining of Gleeden’s eCRM strategy
  • Planification and monitoring of international affiliation campaigns
  • Relationship management with affiliate platforms (NetAffiliation, Commission Junction, Touchvibes)
  • Stabilization of the webmarketing expenses, tracking down fake leads and unprofitable campaigns.
  • Editorial direction of the editorial space, leverage for female members recruitment and animation of a multicultural editorial team.
  • Reboosting the editorial space in French, English, Italian and Spanish: Implementation of an editorial calender, determination of the themes and wordings that would drive women to the website and contribute to de-dramatize infidelity.
  • Search engine optimisation and catchy headlines
  • Partnerships management: Cold calling of experts (sexologists, sociologists, couple psychologists, philosophers, writers and bloggers) to contribute with editorial content about infidelity.
  • Business development: prospect for potential partners, management of incoming requests for partnership

 

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