VITAform

PS Arts Entertainment Logo VITAformVITAform is a fitness club that belongs to the PUMA network. Located in Lille (France), the club wanted to be renowned for its human skills (atmosphere, real coaches…), to face the looming and growing competition and to attract women and students. So they requested the intervention of P:S • Arts & Entertainment to boost their marketing and editorial strategies. The campaign « Bienvenue au Club ! » (means « welcome to the club », but also « you and me both ») was launched late August 2015 in order to attract women and students for the new schoolyear.

  • Competitive intelligence
  • Brand strategy
  • Marketing strategy (marketing mix and positioning)
  • Creative writing of the ad campaign “Bienvenue au Club !”
  • Consulting in CRM: creation of a loyalty programme
  • Review of the pricing strategy and of the way of communicating about prices
  • Scripting of the customer acquisition process
  • Language elements to address existing customers and prospects
  • In-store merchandising
  • Proofreading

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