Hi there. I’m Jo! I am a freelancer and incidentally your last-minute life-saver. I provide marketing, language and editorial services in French mostly for creative industries (arts, media, entertainment, marketing, fashion, sports…). I am fluent in English, German and sarcasm. Welcome to my website.

Marketing, branding, story design

Do you know the story of Joshua Bell in the subway of Washington? On a morning of January 2007, Joshua Bell, a prominent virtuoso violinist from the New York Philharmonic, stood beside a trash basket wearing a baseball cap on his head. He started playing 43 minutes of classical pieces, his violin case wide open at his feet. Over 1,000 commuters passed him by. How many of them stopped to listen to him? None. And yet, it was art. Great art. Art itself is not enough to catch the attention; you have to set a scene for it. Had Joshua Bell been dressed in a more elegant fashion that day, had he picked a fancier place or had the show not been free; not only would have he caught the attention of a targeted audience, he would have also succeeded in moving them. All those choices are marketing choices that come under the competence of a brand strategist and a storyteller. This is where I come in.

  • Branded content and identity
  • Storytelling and pitches
  • Brand management and digital strategy
  • Marketing Mix, strategic marketing
  • Marketing and Advertising editorial consulting
  • Cultural mediation
  • Crowdfunding strategy and fundraising
  • Social Media strategy
  • Music marketing and merchandising
  • Digital communication and online branding
  • Brand book
  • Copywriting
  • Content marketing and native advertising
  • SEO optimization
  • Newsletters, Customer Relationship Management, development of loyalty programmes
  • Face-to-face and online trainings and workshops

Editorial and language intelligence

I plan, develop and deliver creative content in French around brands, products, personalities and projects for online and offline distribution. In order to drive engagement, I make sure that the content is compelling, relevant to its audience, valuable and consistent. Thus, I engage your customers and the marketing community, whilst ensuring brand integrity and adhering to the brand “tone of voice”. I use data analytics and insight to inform content development. Contact me whenever you need support in:

  • Editorial Strategy
  • Content writing and editing
  • Writing and sending press releases and press kits
  • Online writing, blogging and articles
  • Copywriting and SEO copywriting for your website
  • Article rewriting
  • Management of writers to deliver competitive and consistent content
  • Face-to-face and online trainings and workshops
  • Proactive identification of opportunities to expand social presence
  • Translation, transcreation and localization from English to French and from German to French
  • Proofreading
  • Broadcast translations and localization (scripts and subtitles)
  • Copy typing and Word processing
  • Translations of corporate and institutional documents (from English and German)
  • Translations of blog articles (from English and German)

Creative writing, creative production

In case you didn’t know, I am also an award-winning published author. Hire me for:

  • Ghostwriting
  • Creative writing of novels and short stories
  • Screenwriting
  • Original programming
  • Lyrics writing (in French and English)
  • Playwriting (theater, musicals, comedy shows, sketche)
  • Video game writing (storytelling)
  • Creation of board games
  • Comics writing
  • Scriptwriting for video games and web and mobile applications
  • Copywriting
  • Design and facilitation of writing workshops (French only)